PepsiCo was created since 1991. This company produced Pepsi, and shined as a Leader between many brands present on the market of carbonated Soft Drinks. One of the keys to success was the segment that Pepsi targeted. Pepsi was targeting the young generation. Because Pepsi was focusing on the new generation, Pepsi had to rely on advertising featuring international films stars, pop stars and cricket’s players. Pepsi was always about to be able to claim that not only did it taste better than Coke but that it was actually more popular. International Marketing is simply marketing to people outside of your own domestic market. Pepsi was marketing is product to many countries, that the product became international. The success of the company was due to its adaptation in each country it was implanted in. Pepsi is now targeting the new generation of young boys and girls surfing the internet and exposed to the world and its latest news and stars.
For the first time in 23 years, Pepsi will not have any ads in the Super Bowl. Instead, the company will be spending $20 million on a social media campaign it’s calling The Pepsi Refresh Project. Rather than spending money on a Super Bowl ad, Pepsi launched the Pepsi Refresh Project on January 13, 2010. Users can submit and vote for their ideas to Pepsi for ways to refresh their communities, making the world a better place. With the proliferation of niche sites and communities on the Internet, it’s becoming increasingly important to target long tail search terms and cast a wide net. In 2010, Social Media will rapidly escalate from novelty or perceived necessity to an integrated and strategic business communications, service, and information community and ecosystem. Our experiences and education will foster growth and propel us through each stage of the Social Media Marketing evolution. Adopting and recognizing the utility of social media is successful in cases where a brand is looking to develop proximity and trust with users. Thus, brands create dedicated blogs and Facebook profiles. According to Lou Cuming, of the agency specializing in social networks, DEI Worldwide , it is absolutely necessary to "participate and interact with customers online". To make it even more complex, Lou Cuming insists that the rapport with the customers on the Web must be "fueled" to avoid a one-sided dialogue and disinterest from users. However, no matter the size of the company, it is essential to move towards the use of it. As MarketingSherpa observes, “2010 is the year where social media marketers gain the experience required to advance from novice to competent practitioner capable of achieving social marketing objectives and proving ROI.”One of the ways we can measure the effectiveness is: See if the web/subscriber traffic increasing? And see if the number of comments per post increasing? And if the company tracking more links to the posts the company write on the blog? If traffic, comments, emails and links are increasing, these are signs that the company is creating content that's engaging the readers. Which means Pepsi is creating value for them. And they are promoting the content Pepsi produce to others, especially by linking to the company’s content on their blogs. Pepsi’s major competitor is Coke and there is no hesitation to say this.
